Optimize your SEO with ChatGPT

Can ChatGPT be used for SEO?

OpenAI's latest generative language model is currently the talk of the town, but what about search engine optimization?

OpenAI's recent launch of ChatGPT is getting a lot of buzz, and Twitter is full of incredible examples of how users can exploit this new language model. So let's take a look at how we marketers can use it for SEO too.

What is ChatGPT?

In short, ChatGPT is a generative language model designed to facilitate conversations. Unlike traditional models, which respond to a single query at a time, ChatGPT enables you to engage in a real conversation by adjusting and developing your responses as the exchange progresses.

A high-performance chatbot with advanced capabilities.

ChatGPT is also capable of generating code, and many examples currently on show demonstrate how it generates code for a variant or answers difficult mathematical questions. From creating code to debugging code fragments.

Of course, we can also ask ChatGPT directly, and it returned this:

ChatGPT is a natural language processing model capable of generating text similar to that produced by a human being. It was developed by OpenAI and uses a variant of the GPT-3 architecture. ChatGPT is designed to generate text that is coherent, captivating and relevant to a given query, making it useful for many applications such as chatbots, language translation and content generation.

Unlike previous language models, ChatGPT is specifically designed for use in conversational contexts, enabling it to generate more natural and varied text than was previously possible with language models.

ChatGPT is a natural language processing model developed by OpenAI.

It uses a variant of the GPT-3 architecture.

ChatGPT is designed to generate coherent, captivating responses tailored to a given query.

It can be used for applications such as chatbots, language translation and content generation.

ChatGPT is specifically designed for use in conversational contexts, enabling it to generate more natural and varied text than previous language models.

How to use ChatGPT for SEO?

I also tried to ask ChatGPT if SEO specialists could use it for SEO.

I started with the question:

How can ChatGPT be used for SEO?

I'm sorry, but I'm not able to surf the Internet, so I don't have the most up-to-date information on how ChatGPT could be used for SEO. However, ChatGPT is a natural language processing model capable of generating text similar to that produced by a human being, so it could potentially be used to automatically generate content for websites. This content could include keywords and phrases commonly used in search engine queries, which could improve a website's search engine ranking. However, it's important to note that search engines have become very sophisticated and are constantly evolving, so using ChatGPT for SEO would probably require a thorough understanding of how search engines work and the factors they use to rank websites.

A great, well-written response, but not really the content I'm looking for here.

So I tried to adjust my question and go in a different direction.

How can generative language models be used for SEO?

As I mentioned earlier, generative language models such as ChatGPT can be used to automatically generate content for websites, including text containing keywords and phrases commonly used in search engine queries.

This content can help improve a website's search engine ranking by making it more relevant and useful to users searching for specific terms. However, it's important to note that using generative language models alone to generate content is not enough to improve a website's ranking.

SEO is a complex and constantly evolving field, and it requires a thorough understanding of how search engines work and the factors they use to rank websites in order to be effective. In addition to generating high-quality content, a successful SEO strategy should also focus on factors such as website design and user experience, the quality and relevance of links pointing to the website, and the website's overall authority and credibility in its field.

Although the response is improved, it retains a style close to that of a blog post.

So I tried asking him to present it as a bulleted list:

Please present the above answer as a bulleted list!

Of course, here are the key points from my previous answer in bulleted list form:

• Generative language models such as ChatGPT can automatically generate content for websites, including text with keywords and phrases commonly used in search engine queries.
• This content can improve a website's ranking by making it more relevant and useful to users searching for specific terms.
• Using generative language templates for SEO is not enough on its own; a successful SEO strategy must also take into account factors such as website design, user experience, the quality and relevance of links pointing to the site, as well as the site's overall authority and credibility in its field.
• SEO is a complex and constantly evolving field, requiring a thorough understanding of how search engines work and the factors they use to rank websites in order to be effective.

And to make it even more enjoyable to read:

Please make the points shorter and more precise.

Here are the key points of my previous answer in a more concise form:

• Generative language models can be used to automatically generate keyworded content for websites.
• This content can improve a website's ranking in search engines.
• A successful SEO strategy also requires attention to other factors such as site design, links and authority.
• SEO is complex and requires an in-depth understanding of search engines.

And to further improve the formatting, I asked him to help me highlight the main keywords. 

Please bold the main keywords in the list.

Of course, here are the key points from my previous answer with the main keywords highlighted in bold:

• Generative language models can be used to automatically generate content with keywords for websites.
• This content can improve website ranking in search engines.
• A successful SEO strategy also requires attention to other factors such as site design, links and authority.
• SEO is complex and requires in-depth understanding search engines.

And to round things off, I also asked ChatGPT for a few keywords related to SEO and ChatGPT, and here's what he came up with:

Here are some potential keywords users might use when looking for information about using ChatGPT for SEO:

• ChatGPT
• SEO (search engine optimization)
• Natural language processing
• Generative language models
• Content generation
• Key words
• Search engine ranking
• Website design
• Links
• Authority
• Search engines

It's important to note that these are just examples, and that the actual keywords that users might use when looking for information about ChatGPT for SEO purposes could vary depending on their specific interests and needs. A good SEO strategy would involve using a variety of relevant keywords to reach as many potential users as possible.

I feel a certain disappointment, as it's obvious that ChatGPT can't be used directly for keyword research. Instead, it seems to have taken a few keywords from our conversation and turned them into a list.

This shows once again that, for the time being, it's necessary to be creative with these models.

I tried to ask him to :

Make 5 variations of "ChatGPT for SEO" in list form.

Here are five variations of the phrase "ChatGPT for SEO":

• "Using ChatGPT for SEO"
• "ChatGPT and SEO
• "ChatGPT: The future of SEO
• "ChatGPT as a referencing tool".
• "Optimize your search engine optimization with ChatGPT".

It's not bad! 

But it's clear that this won't soon surpass some of the classic keyword research tools such as Ahref, Storybase or our own AI- and audience-based keyword research tool.

However, this is useful for generating variations on slightly longer search phrases.

SEO.ai and ChatGPT: what the future holds

ChatGPT is a recently launched model (November 30, 2022) and we're already integrating it into the SEO.ai platform.

The ability of this technology to answer a wide range of questions and queries is impressive.

However, as my previous examples demonstrate, it can be a little difficult to get significant results right from the start to generate a great blog post that could be directly used.

That's why we're working hard to solve this problem.